Asta Cepaite Nilsson
Lärare
Filling a gap of information : Case of Convergence in municipalities when local media entrepreneurs communicate local news
Författare
Summary, in Swedish
Professional roles are converging as it becomes usual for journalists to be recruited as communicators, and ”change side” from reviewing information to carry information. Communication departments use journalistic methods and speak of themself as an editorial rather than a communication department (White & Hobsbawm 2007). The traditional role of local journalists is changing due to this development, similar when it comes to PR communicators at municipalities. The local media entrepreneurs in their role as local news reporters are perusing inexperienced ways of working, which has developed into a sort of hyper local journalism. They are also acting in a changed local media environment being entrepreneurs of news journalism and at the same time filling a gap of information in the society they are acting and operating in (Cook et al 2016). The object of this study is to investigate the role of media entrepreneurs and their interaction with municipalities and organisations in order to supply their communities with hyperlocal news in places of media void. In this study cases from the Swedish local media market are used as samples.
Avdelning/ar
- Institutionen för strategisk kommunikation
Publiceringsår
2017-10-12
Språk
Engelska
Dokumenttyp
Konferensbidrag: abstract
Ämne
- Media Studies
Conference name
EUPRERA
Conference date
2017-10-12 - 2017-10-14
Conference place
London, United Kingdom
Status
Published