Afterword : Towards a Tactical Turn?

Summary, in English

In this afterword, Marie Cronqvist, Fredrik Mohammadi Norén, and Emil Stjernholm tie together the chapters in Media Tactics in the Long Twentieth Century and summarise some of the book's key themes. Three key knowledge contributions are highlighted. First, the volume foregrounds tactics as a study object in itself, not just the effects or outcomes of strategic thinking. Second, the book counters the presentism of contemporary studies by adding a historical perspective. And third, by theoretically disentangling the concept of strategy from an abstract, contemporary buzzword to concrete, hands-on actions, some of the many complexities of operational media strategies and media tactics are revealed.

• Författare: Marie Cronqvist; Fredrik Mohammadi Norén; Emil Stjernholm
• Redaktör: Marie Cronqvist; Fredrik Mohammadi Norén; Emil Stjernholm
• Avdelning/ar: Media and Communication Studies
• Publiceringsår: 2024-08-08
• Språk: Engelska
• Sidor: 259-261
• Publikation/Tidskrift/Serie: Media Tactics in the Long Twentieth Century
• Länkar: http://dx.doi.org/10.4324/9781032618326-19
• Dokumenttyp: Förord
• Förlag: Routledge
• Ämne: Media and Communication Studies
• Aktiv: Published
• ISBN/ISSN/Övrigt: ISBN: 9781032618272; ISBN: 9781032618289; ISBN: 9781032618326